Once Upon a Time: Down the Rabbit Hole

"Down the Rabbit Hole" is the premiere episode of the supernatural fantasy series Once Upon a Time in Wonderland and the first episode of the series overall. The episode was directed by Mark Mylod and written by series creators Adam Horowitz and Edward Kitsis. It first aired on ABC in the United States and on CTV in Canada on Sunday, October 10th, 2013 at 8:00 pm.