30 Rock: Up All Night

"Up All Night" is the thirteenth episode of season one of the comedy series 30 Rock. It was directed by Don Scardino and written by Robert Carlock. It first aired on NBC on Thursday, February 1st, 2007. In this episode, Jack endorses product integration on TGS with Tracy Jordan and instructs the writing crew to include GE products in their comedy sketches. To promote this new branding technique, Jack agrees to explore any potential he might have as an actor and star in one of the sketches. Meanwhile, Liz Lemon suspects that Tracy Jordan might be illiterate and believes this might be why he always improvises his roles rather than reading scripts or cue cards.