V-juice

V-juice, also known as V, is a slang term which refers to vampire blood, particularly as a commercial product. Also known simply as "V", it is considered a narcotic in the mythology of the True Blood television series. Humans who drink vampire blood are said to consume a portion of the vampire's life essence. It increases a human's senses and raises their libido. Like any illegal narcotic, V-juice can be extremely addictive and people have been known to overdose on it.

Lafayette Reynolds used to deal in V and made the colossal mistake of selling some to Jason Stackhouse. Jason overdosed on V, and suffered an acute priapism in his penis as a result and had to have it drained. When Lafayette's cousin, Tara Thornton learned that Lafayette was dealing V, she really let him have it.

Jason Stackhouse has never been one to learn from his mistakes however. Only a short time later, he met a girl named Amy Burley whom he became involved with. Amy convinced Jason to help her abduct a vampire named Eddie Gauthier and drain him of V. Jason eventually came to regret his involvement with Eddie, particularly after Gauthier died as a result of Amy's actions.

A short time later, the newly-appointed sheriff of Bon Temps, Andy Bellefleur learned about a family of V dealers operating out of the town of Hotshot. Jason Stackhouse accompanied Andy on a raid and they managed to temporarily break up the Norris family's drug ring. This incident inspired Jason to pursue a career in law enforcement himself.

While Jason was actively improving his life, Andy however, had taken a turn for the worse. Andy began sampling some of the V he had confiscated from Hotshot, and over the course of a year became an addict himself. Fortunately, his cousin Terry Bellefleur took a tough love approach to Andy's addiction and helped him get off the drugs.