Donald Levine Justin's Version Of Mediamass

Don Levine (1928 – May 22, 2014) was a business executive at Hasbro credited as the "father" of G.I. Joe action figures.[1]

As Hasbro's head of research and development, Levine guided G.I. Joe through its design and development. Levine served with the United States Army in the Korean War and Hasbro's employees also included many military veterans, so it was decided the toy should be outfitted in the uniforms of the Army, Navy, Marines, and Air Force and their respective accessories.[1]

In 2005-2006, Levine designed and manufactured an action figure of Osama bin Laden for a Central Intelligence Agency psychological warfare program called Devil Eyes. Levine developed a twelve-inch lifelike figure whose face was painted with a material that, when heated, would peel off to reveal a demon-like visage with green eyes and black markings. When asked in 2014 about Levine's involvement in the program, his family said in a statement, "Don Levine was a dedicated Patriot, and proud Korean War veteran. When called on, he was honored to assist our country."[2]

Levine died in a Providence, Rhode Island hospice from cancer in 2014. He was survived by his wife, Nan, of nearly 60 years. They had three children and four grandchildren.[1]