Mainstreaming

Mainstreaming is a phrase used in the HBO horror/drama series True Blood. In the mythos, mainstreaming was a practice employed by vampires who sought to live out in the open, preferring to gain nourishment from the synthetic blood substitute Tru Blood, rather than from feeding off of human beings. The practice of mainstreaming came about following the Great Revelation of 2006. The ruling body of all vampire kind, the Authority, believed that mainstreaming was critically important towards peaceful coexistence with humans. As quoted by Authority guardian Roman Zimojic, humans outnumber vampires 1000 to 1.

Standing in opposition to the Mainstreaming movement were the Sanguinistas - a rogue group of vampires who did not believe in the Great Revelation and had no desire to abide by the edicts of the Authority. They believed Tru Blood to be a joke, and that it was unnatural for any vampire to deny their most primal, natural instincts. One such vampire was the former King of Mississippi, Russell Edginton, who publicly shared his distate for mainstreaming by brutally murdering a news broadcaster on live television.